What are the 4 different types of fashion photography?
There are many different genres of photography, from fashion photography to portrait photography from wedding photography to product photographer and withing these sectors there are often sub sectors and fashion photography is no different. Below I will describe four such sub sectors:
Campaign Photography: this is generally where a fashion brand will create a themed project, it may be just a seasonal theme or something specific to align with a launch or event and the brand will create all manner of advertising material to go along with it. These type of projects don’t specifically have to be on location or in studio they just have to promote the event, product or season.
E-commerce/Day-to-day: these shoots are often more functional operations and are more likely to be conducted by in house staff (with smaller budgets). Most fashion brands have websites where you can buy online and all the new products have to be photographed on the model or as flat lays and additionally to that the company may need general marketing collateral.
Lookbook Photography: this is similar to campaign fashion photography, it will often coincide with a launch or season. It generally features part or whole range of products and generally presented in a book format. You might have more of a focus on the textiles, patterns and details than in a campaign where it’s more to convey a lifestyle.
Editorial Photography: This term can often be misused, people will call stylistic photography ‘editorial‘ when the term generally means ‘images to be published with a story or article’. The reason for the term being re-purposed is that generally this type of photography should tell a story in itself, it should create a mood – ideally you should get a feel for what is in the text before you even read the words.
